A General Morphological Analysis to Support Strategic Management Decisions in Public Transport Companies
نویسندگان
چکیده
منابع مشابه
Strategic Decision Support using Computerised Morphological Analysis
General Morphological Analysis (GMA), pioneered by Fritz Zwicky at the California Institute of Technology in the 1930s and 40s, was developed as a method for structuring and investigating the total set of relationships contained in multi-dimensional, non-quantifiable, problem complexes. During the past 15 years, GMA has been extended, computerized and applied in developing futures scenarios, st...
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ژورنال
عنوان ژورنال: Transportation Research Procedia
سال: 2017
ISSN: 2352-1465
DOI: 10.1016/j.trpro.2017.03.069